Clients
BLUE LAGOON ICELAND
Beauty + Wellness + Luxury Travel
Brand Strategy · Public Relations · Media Relations · Content
Blue Lagoon Iceland is one of the world’s most distinctive wellness destinations, built around its mineral-rich geothermal waters and an accompanying luxury skincare collection inspired by the same natural environment.
VinkMedia developed an integrated PR and visibility strategy designed to position Blue Lagoon across travel, beauty and wellness simultaneously.
We curated and personally guided immersive media trips for leading journalists, creating tailored experiences and story opportunities around the destination, its geothermal skincare philosophy and Icelandic culture. The strategy generated high-visibility editorial coverage while helping build awareness for both Blue Lagoon as a global travel destination and its luxury skincare line.
THE WORK
Media Strategy · Curated Press Trips · Journalist Relations · Destination PR · Beauty PR · Content Production · Talent Partnerships
NORTHWEST YOGA CONFERENCE
Wellness + Lifestyle
Public Relations · Media Strategy · Profile Building
Northwest Yoga Conference was created to bring the yoga community together through education, connection and shared practice, welcoming practitioners at every level.
VinkMedia developed the conference’s media strategy and secured prominent press coverage designed to build awareness, credibility and attendance.
Michelle Vink brought a particularly authentic perspective to the project as a longtime yoga and meditation practitioner, combining personal knowledge of the space with PR expertise to identify the stories, teachers and experiences most likely to resonate with media and the broader wellness community.
THE WORK
Media Strategy · Press Outreach · Wellness PR · Story Development · Event Visibility · Community Positioning
LIFT MD AESTHETICS
Beauty + Medical Aesthetics + Skincare
Brand Strategy · Digital · Content · Marketing
VinkMedia has worked across the Lift MD Aesthetics brand to shape positioning, strengthen visibility and build a more cohesive brand ecosystem across skincare, digital, social and original content.
The work has included brand strategy and skincare development, creation of the brand’s EPK, website strategy and development, social media marketing, content strategy and production.
VinkMedia also created and produced an original cable television show for the brand, extending Lift MD beyond traditional marketing into owned media and long-form storytelling.
THE WORK
Brand Strategy · Skincare Development · EPK Development · Website Strategy · Social Media Marketing · Content Creation · Television Development + Production · Brand Positioning
DR. GARO KASSABIAN
Plastic Surgery + Aesthetics + Expert Profile Building
Brand Strategy · Profile Building · Media · Digital
VinkMedia has worked closely with Dr. Garo Kassabian to build and expand his professional profile across media, digital platforms and industry-facing opportunities.
The work has included brand strategy, profile building, speaking engagements, press events, television concept creation and production, social media strategy, website content and design, copywriting, project management and SEO.
The focus has been on creating a cohesive public-facing brand around Dr. Kassabian’s expertise—strengthening how he is positioned, how his work is communicated and how he is discovered across media, search and digital channels.
THE WORK
Brand Strategy · Profile Building · Speaking Engagements · Press Events · Television Development + Production · Social Media · Website Strategy + Design · Content Creation · Copywriting · Project Management · SEO
JOSH HELD
Entrepreneurship + Science + Wellness Innovation
Profile Building · Media Relations · Digital Strategy
VinkMedia worked with entrepreneur and innovator Josh Held to build his professional profile and strengthen his digital presence around the intersection of science, wellness and business innovation.
As founder of Chemistry Holdings and Made by Science, Josh has focused on advancing molecule delivery and helping food, beverage, wellness and social impact brands bring innovative products to market.
VinkMedia’s work centered on positioning Josh as a forward-thinking business leader and industry voice, while creating a cohesive public-facing platform around his companies, expertise and vision.
THE WORK
Profile Building · Media Liaison · Press Coordination · Copywriting · Website Development · Digital Presence · Executive Positioning
ROB DYRDEK
Entrepreneurship + Media + Executive Profile Building
Profile Building · Public Relations · Thought Leadership
VinkMedia worked with Rob Dyrdek to expand his public profile beyond professional skateboarding and entertainment, strategically positioning him within the business and entrepreneurial world.
Drawing on Rob’s track record of building companies, creating brands and developing media properties, VinkMedia focused on elevating the business story behind his public persona—highlighting his experience as an entrepreneur, investor, brand builder and creator.
The work included targeted PR outreach, media positioning, profile development, Wikipedia strategy and digital presence, with an emphasis on strengthening his credibility and visibility within business, entrepreneurship and leadership media.
THE WORK
Profile Building · PR Outreach · Business Media Positioning · Thought Leadership · Wikipedia Strategy · Digital Presence · Executive Positioning
DYRDEK MACHINE
Venture Studio + Startups + Executive Profile Building
PR · Brand Messaging · Founder Positioning
VinkMedia worked with Dyrdek Machine to strengthen the visibility and positioning of both the venture studio and the startups within its portfolio.
The work included targeted PR outreach, executive profile building and development of startup messaging designed to clearly communicate each brand’s story, market opportunity and point of difference.
VinkMedia also collaborated on visual brand presentation, including photo shoots and supporting content development, helping ensure that founder profiles, media materials and brand imagery worked together as a cohesive public-facing story.
THE WORK
PR Outreach · Executive Profile Building · Startup Messaging · Founder Positioning · Media Materials · Photo Shoot Collaboration · Content Development · Brand Storytelling
THE FIT GIRL
Wellness + Fitness + Community Brand
Brand Strategy · Creative Development · Content
VinkMedia worked on the development of The Fit Girl, a wellness and fitness platform created to inspire women through positive, attainable approaches to health, confidence and motivation.
The work included brand strategy, concept development and creative oversight, helping shape the platform’s positioning, editorial direction and visual identity. VinkMedia also oversaw photo shoots and content development designed to bring the brand’s message to life through authentic stories, wellness inspiration and community-driven content.
The focus was on creating a relatable, uplifting brand that felt aspirational without being unattainable.
THE WORK
Brand Strategy · Brand Development · Creative Direction · Photo Shoot Oversight · Content Development · Editorial Positioning · Community Building
GLACIAL EXPERIENCE
Luxury Travel + Adventure Tourism + Iceland
Public Relations · Social Media · Content
VinkMedia worked with Glacial Experience to strengthen awareness and digital visibility around its private Icelandic travel experiences, from the South Coast’s glaciers and black sand beaches to off-the-beaten-path Super Jeep journeys into the highlands.
The work focused on positioning Glacial Experience as a distinctive, highly personalized way to experience Iceland, combining targeted PR outreach with social media coverage, original content creation and digital presence.
VinkMedia helped translate the company’s local expertise and access into a stronger public-facing brand story designed to appeal to travelers seeking more immersive, customized experiences.
THE WORK
PR Outreach · Social Media Coverage · Content Creation · Digital Presence · Travel Positioning · Brand Storytelling