MICHELLE VINK

Michelle Vink is a brand strategist and communications consultant with deep experience across beauty, wellness, luxury travel and lifestyle.

Her career began in media and production, giving her an instinctive understanding of what makes a story compelling, relevant and worth paying attention to. She later built that editorial perspective into a career spanning public relations, brand positioning, digital strategy, content and visibility.

Today, Michelle works directly with founders, experts and established businesses to define what makes them distinctive—and translate that into a brand people can quickly understand, find and trust.

Her work sits at the intersection of storytelling and discoverability, combining traditional media strategy with website strategy, SEO, AEO, Google visibility and emerging AI search behavior.

Known for a sharp editorial eye and highly individualized approach, Michelle often acts as a strategic extension of the brands she represents—connecting the dots between reputation, messaging, digital presence and real-world relevance.